Start with Silver or Lead when:
- Choice needs to be influenced.
- Positioning is unclear.
- Greater leverage is required.
- Competition is shaping the field.
Steve Brazell · Author
Ideas built for pressure.
Steve writes the same way he builds: direct, practical, and designed for use. Silver or Lead and Shock & Awe turn three decades of competition, positioning, and high-stakes decisions into two field manuals.
Jack Trout on Shock & Awe
“At last, a marketing book that’s simple, easy to read, and amazingly accurate in its advice. You’ll enjoy it and be smarter for reading it.”— Jack Trout, co-author of Positioning and Differentiate or Die
Why Field Manuals
Written by a builder. Not an observer.
Steve’s books come from operating inside real companies, real competition, and decisions with consequences. They are built to be read quickly, remembered easily, and used when the environment stops cooperating.
Practice, not theory.
Silver or Lead
Know what moves the outcome.
Silver or Lead reveals how power moves through influence and consequence—and how to recognize when persuasion has stopped working.
Positioning. Persuasion. Leverage. Competition. Control.
Buy Silver or Lead
Shock & Awe
When the field moves, move faster.
Shock & Awe is for moments when delay increases risk and incremental action no longer changes the outcome.
Crisis response. Momentum. Timing. Intervention. Decisive action.
Buy Shock & Awe
Where to Start
Choose the manual the moment requires.
Start with Shock & Awe when:
- Momentum has turned.
- Delay is increasing the risk.
- Incremental action is failing.
- The environment needs a reset.
Two Field Manuals
One for influence. One for intervention.
Different conditions demand different moves. The strongest builders recognize both.
Bulk orders for teams, conferences, and leadership programs are available. Connect with Steve.